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Websites that explain the business properly

Martins Works helps UK teams whose website no longer matches the quality, complexity, or direction of the business behind it.

The job is usually not to add more pages or a fresh coat of paint. It is to make the offer clearer, the key pages easier to trust, and the next step easier to take.

That means sorting structure and language first, then designing and building around what buyers need to understand.

Talk through your projectSee recent projects

Recent work for teams that needed a clearer, harder-working site

  • She Unfolds

  • Tonipress

  • Sparta Table Tennis Club

    Sparta Table Tennis Club

  • Tropik Home

    Tropik Home

Start by role - Start with the decision in front of you

Different people need different answers before a website project feels sensible. Start with the route that matches your role.

Founder or MD

Work out whether this needs a rebuild, what it should change, and how to justify the spend.

Marketing lead

Sharpen the message, improve enquiry quality, and protect the parts of the site that already work.

Operations or delivery lead

Set decision ownership, reduce delivery risk, and stop the site drifting after launch.

If you want the shorter planning route, use the Start a project pack.

Selected case studies

These projects started with a practical problem: the site was making the offer harder to understand, trust, or act on.

She Unfolds

Case study

A first website for a women-only events brand

She Unfolds did not have a website when the project started. The new site needed to introduce the idea clearly and help local women understand the events before deciding to attend.

Tonipress

Case study

A first website for a publisher with a growing catalogue

Tonipress did not have a website when this project started. The goal was to create a credible web presence and make published books easy to browse by title, author, and category.

Sparta Table Tennis Club

Sparta Table Tennis Club

Case study

A club site that became easier to find and easier to join

Sparta Table Tennis Club needed to fix two problems at once: the old site was hard to find, and once people landed on it, the information and design did not make the club easy to understand.

People understand what we run, what each event involves, and whether it suits them before they enquire.

She Unfolds

Services - From first fix to full launch

Most projects start by sorting the message and the page order, then move into design and build once the important decisions are clear.

  • Custom web design. Page design shaped around the questions buyers need answered before they will enquire.
  • Website care plans. Ongoing checks, updates, and fixes for teams that need the site to stay accurate after launch.
  • Full website audit. A review of clarity, structure, usability, search basics, and technical quality, with priorities in the right order.
    • See how projects run

What you get - What you leave with

Each stage ends with something concrete: a clearer plan, stronger pages, or a site that is ready to go live.

  • Discovery plan. The audience, page priorities, and decisions that need settling before design starts spending budget.
  • Structured content. Page outlines and edited copy so important questions are answered in the right order.
  • Design system. Reusable layouts and components that keep the site consistent as it grows and changes.
  • Build and launch. A tested build, a calm launch, and a handover your team can actually work with.

After launch - How the site stays useful after launch

Launch is not the end of the job. Most teams need a simple way to keep pages accurate, spot problems early, and improve what matters.

  • Monthly quality rhythm. Regular checks on key pages so small issues are fixed before they turn into bigger ones.
  • Prioritised improvements. A running list of what is worth fixing next, based on what buyers actually need and what the site is showing you.
  • Practical support options. Use ongoing support for upkeep, or start with an audit when the site needs a proper reset.

Need the site to do a better job?

Send a short outline and we will come back within two working days with a sensible next step.

If you are still gathering input internally, start with the project pack.

Tell us about your project